VIP BREAKFAST

BIg Data on AWS

The Challenge 

CloudZone is a leading consulting and integrator for cloud services and a partner of public cloud giant, Amazon Web Services (AWS). The 2 firms aspired to expose their Big Data offering to decision-makers in the Israeli market and by doing so expand their customer base.

The Campaign 

The key decision-makers for these type of services are from the tech side, predominantly Big Data professionals; CTOs, BI Directors, DevOps Directors, DWH Directors, and other key industry roles from startups, SMBs and enterprises.

 

To that extent, I decided we should host a round-table VIP Breakfast to educate delegates on how to plan, build and scale a Big Data application with the relevant services AWS had to offer. Since Big Data technology is a complex technology that many tech professionals lack the knowledge for, a Solutions Architect from AWS kicked off the day with a step-by-step walkthrough on how to build a Big Data application AWS. After that, an expert from Iron Source discussed the many pitfalls companies had when implementing Redshift (AWS' Big Data service) so they could learn from their failures and not repeat the same mistakes. Finally, we invited 2 startups companies who had extensive use of AWS' Big Data services to talk about their architecture, how they deployed it and the resulting business benefits.

The goals of the event were:

  1. Education on common pain points, market trends and new technologies

  2. Network with like-minded peers and make meaningful industry connections

  3. Appeal to their high ranking status with a"by invitation only" VIP type event 

We aimed to provide value to attendees by delivering engaging and innovative content related to their role in the organization. With the help of SMEs from AWS & Iron Source, I've compiled an agenda that consisted of technical lectures, use cases and a Q & A (see below full agenda).

The event took place in one of Tel Aviv's finest restaurants, "Deca" which was closed to the public. It was promoted over the space of 6 weeks through carefully constructed private "by invitation only" emails and telemarketing, to support the exclusivity of the event. 

To support the success of the events I...

  • Built the agendas with the relevant SMEs

  • Worked closely with the graphic designer to make my vision come to life

  • Handled registration before and during the event

  • Managed banner & outsourced email advertising

  • Worked with a PR company to create and publish an interview article to promote the event

  • Briefed & managed follow-up telemarketer for appointment settings

Results 

The events were publicised through a multitude of channels: email marketing, media banners, paid social media, content, PR and telemarketing. Overall, the campaign resulted in:

 

  • 1,000+ views by tech professionals

  • 122+ unique registrants 

    • 38 registrants were not approved due to their role,

    • 81 CXOs and tech professional attend the afternoon's Hands-on Labs Workshop (some stay for the entire day)

  • 12 opportunities

  • 2 new customers to CloudZone

 

"I wanted to thank you personally for leading and organizing this event. We consider it as a success, not only in terms of leads and quality engaged customers, but also at the level of collaboration between AWS and CloudZone to deliver real added value to the customers"

Oded Rosenmann

Partner Manager, AWS

 

Event Invitation & Images

VIP Breakfast 2