BACK2SCHOOL

1 MONTH ‣ 19 EVENTS ‣ 12 SPONSORS ‣ 1,500 REGISTRANTS ‣ 800 ATTENDING 

The Challenge 

CloudZone is a leading consulting and integrator for Cloud Services representing a variety of cloud solutions (AWS, Google Cloud, Microsoft Azure, VMware and many more).  As the Marketing Manager of the company, I wanted to elevate the brand's profile while generating new opportunities for our sales team.

 

The Campaign 

I came up with the idea of taking the adults back2school during the period their kids did the same, September.

Campaign goals: 

  1. Lead generation 

  2. Raise awareness to the company and its many cloud services 

  3. Demonstrate expertise and knowledge through workshops, lectures, 1:1 meetings and more

Back2school Month featured 19 separate events that included of breakfast events, meetups & workshops on a variety of cloud-related topics (AWS, Azure, GCP, IoT DevOps, Security etc.), Different event were tailored to different target audiences (by seniority, job title & company size). 

To support the success of the events I...

 

  • Created a dedicated 'e-commerce-style' mini-site with advanced registration capabilities 

  • Built and sold sponsorship packages

  • Enlisted 12 sponsors

  • Invited cloud specialist from a variety of cloud vendors and hi-tech startups

  • Built the agendas with the relevant SMEs form each sponsor

  • Worked closely with the graphic designer to make my vision come to life

  • Handled registration before and during the events

  • Managed publications and social media agency for advertising

  • Worked with a PR company to create and publish articles & interviews to promote the event

  • Briefed & managed follow-up telemarketer for appointment settings

Results 

The events were publicised through a multitude of channels: email marketing, media banners, paid social media, content, PR and telemarketing. Overall, the campaign resulted in:

 

  • 14,000+ views by tech professionals

  • 1,500+ unique registrants

  • 750+ attendees

  • 40+opportunities

  • 6 new customers to CloudZone

Campaign cost to CloudZone - $0

 

EVENT INVITATIONS

 
 

SOCIAL BANNERS

AWS_LOT_1200X628.jpg
Privet_cloude_1200X628.jpg
Red&Microsoft_1200X628.jpg
elastic_1200X628.jpg
microsoft-fb.png
Facebook Banner.png