BACK2SCHOOL

1 MONTH ‣ 19 EVENTS ‣ 12 SPONSORS ‣ 1,500 REGISTRANTS ‣ 800 ATTENDING 

The Challenge 

CloudZone is a leading consulting and integrator for Cloud Services representing a variety of cloud solutions (AWS, Google Cloud, Microsoft Azure, VMware and many more).  As the Marketing Manager of the company, I wanted to elevate the brand's profile while generating new opportunities for our sales team.

 

The Campaign 

I came up with the idea of taking the adults back2school during the period their kids did the same, September.

Campaign goals: 

  1. Lead generation 

  2. Raise awareness to the company and its many cloud services 

  3. Demonstrate expertise and knowledge through workshops, lectures, 1:1 meetings and more

Back2school Month featured 19 separate events that included of breakfast events, meetups & workshops on a variety of cloud-related topics (AWS, Azure, GCP, IoT DevOps, Security etc.), Different event were tailored to different target audiences (by seniority, job title & company size). 

To support the success of the events I...

 

  • Created a dedicated 'e-commerce-style' mini-site with advanced registration capabilities 

  • Built and sold sponsorship packages

  • Enlisted 12 sponsors

  • Invited cloud specialist from a variety of cloud vendors and hi-tech startups

  • Built the agendas with the relevant SMEs form each sponsor

  • Worked closely with the graphic designer to make my vision come to life

  • Handled registration before and during the events

  • Managed publications and social media agency for advertising

  • Worked with a PR company to create and publish articles & interviews to promote the event

  • Briefed & managed follow-up telemarketer for appointment settings

Results 

The events were publicised through a multitude of channels: email marketing, media banners, paid social media, content, PR and telemarketing. Overall, the campaign resulted in:

 

  • 14,000+ views by tech professionals

  • 1,500+ unique registrants

  • 750+ attendees

  • 40+opportunities

  • 6 new customers to CloudZone

Campaign cost to CloudZone - $0

 

EVENT INVITATIONS

 
 

SOCIAL BANNERS

AWS_LOT_1200X628.jpg
Privet_cloude_1200X628.jpg
Red&Microsoft_1200X628.jpg
elastic_1200X628.jpg
microsoft-fb.png
Facebook Banner.png
Google Hands on labs.jpg
Google Hands on labs.jpg
back2school-all2+logos.jpg
back2school-all2+logos.jpg
AWS_IOT_23_08_17.jpg
AWS_IOT_23_08_17.jpg
Spotinst-b2s.jpg
Spotinst-b2s.jpg
Google Fundamentals.jpg
Google Fundamentals.jpg
elastic-b2s.jpg
elastic-b2s.jpg
Cloud Tools_b2s_15_08_2017.jpg
Cloud Tools_b2s_15_08_2017.jpg
Redhat+microsoft-b2s.jpg
Redhat+microsoft-b2s.jpg
AWS-hands-on.jpg
AWS-hands-on.jpg
Google-b2s_16_08_17.jpg
Google-b2s_16_08_17.jpg
Google dataflow.jpg
Google dataflow.jpg
OpenStack Fundamentals.jpg
OpenStack Fundamentals.jpg

Event Images

21231942_653085028231250_462132835850854
21231942_653085028231250_462132835850854
21766409_665912500281836_454577725554747
21766409_665912500281836_454577725554747
21586924_1295154737279140_60652668942591
21586924_1295154737279140_60652668942591
21765263_665912073615212_631498792669772
21765263_665912073615212_631498792669772
21743019_656643607875392_713640488806085
21743019_656643607875392_713640488806085
21740173_656643487875404_411254406865855
21740173_656643487875404_411254406865855
21551823_1295154977279116_82397022942397
21551823_1295154977279116_82397022942397
21551921_1295154897279124_31163707130554
21551921_1295154897279124_31163707130554
21617674_655604331312653_303781170888797
21617674_655604331312653_303781170888797
21463191_1295154797279134_68206999619873
21463191_1295154797279134_68206999619873
21558788_656053437934409_751576688134947
21558788_656053437934409_751576688134947
21463160_660031984203221_238802069303094
21463160_660031984203221_238802069303094
25498168_698194080387011_205350766491428
25498168_698194080387011_205350766491428
21433216_654681128071640_266233194387109
21433216_654681128071640_266233194387109
25399074_698194087053677_337122233150164
25399074_698194087053677_337122233150164