BODY OF WORK

VIP BREAKFAST

EXCLUSIVE EVENT FOR SR. Executives

There is nothing no better method for lead generation than face-to-face events. I have worked with my team members to define a robust agenda, design captivating graphics and create a buzz around the event with sponsored LinkedIn teasers. Out of 52 Heads of Compliance, 31 arrived at a luxurious private breakfast event in NYC.

BACK 2 SCHOOL

A MONTH OF 19 CLOUD EVENTS

A month of breakfast events, meetups & workshops on a variety of cloud-related topics (AWS, Azure, GCP, IoT DevOps, Security etc.), taking the adults back2school together with the kids. During that month, 1,500 registrant.

CONCEPT CREATION, DESIGN & STRATEGY

ROBOTICS PROCESS AUTOMATION

A leader in IT Services for Financial Institutions wanted to roll out their new Robotics solutions. To that extent, I've animated 3 actual BOTs that conveyed their specific functionality, taking a concept that exists in the IT Industry and tailoring it to a specific vertical - finance. The BOTs were advertised in social media, blog post and a 60-sec video.

CONFERENCE STRATEGY & EXECUTION

THE AML DOCTOR

To appeal to attendees walking by our booth, I have taken the challenge of Data Quality which is well known to be a pain point for financial institutions and compared it to the concept every person can relate to, medicine. During the conference, I wore a white coat and explained the importance of data quality.

STARTUP MEETUPS

DevOps on Steroids

Working with different tech hubs, accelerators and communities to deliver kickass meetups for startups and tech-savvy IT professionals on subjects such as cloud computing, data solutions, DevOps, security, monitoring and more. Shaping the agenda and content together with the company's SMEs and partner vendors.

LARGE SCALE CONFERENCE

CLOUDCON ISRAEL

  • Working with a production company on an 800 people event

  • Creating, selling & managing 15 sponsorship packages

  • Hosting 6 different tracks, each for a different target audience 

  • End-to-end on-site event management

  • Event Marketing using email campaigns, telemarketing, social media and banner/content ads in various tech publications

EXPERIMENTAL MARKETING 

THE AWSOME ROADSHOW

"if the mountain won't come to Muhammad, then Muhammad must go to the mountain". The idea behind this campaign was simple, remove the obstacles that people have from attending events (time & travel). For 4 days we travelled between the largest hi-tech zones in Israel onboard a luxurious limo-bus. On it we had 20 min lectures, 1 on 1 meeting, games and even a Startup Pitch in front of real investors.

HANDS-ON LABS WEEK

4 DAYS OF PRACTICAL TRAINING

BIG DATA MONTH

11 TECH-DRIVEN BIG DATA EVENTS 

The best way to learn something is from experience! This week comprised of 4 individual workshops on NoSQL, WebApps, DevOps & Big Data. Participants were able to access the exercises from their own laptops and get real-time, hands-on experience.

A whole month dedicated to Big Data solutions in partnership with the biggest names in Big Data technologies - Elastic, Couchbase, Iron Source, Amazon Web Services, Google Cloud,
Microsoft Azure, Hortonworks & StreamSets.

WEBINAR SERIES

DATA QUALITY IN AML

Webinars are an excellent tool for lead generation, especially if your audience is scattered all over the world. By creating a webinar series I was able to have repeated touchpoints with the company's target audience. Over the space of 3 webinars, we had over 600 registrants and ~300 attendees. I've coupled that with a strong telemarketing company who was able to schedule several meetings. 

START YOUR OOB CAMPAIGN

New York | London | Tel Aviv

idan@oobmarketing.com | +1.917.862.8035